About
Driven by my passion for the automotive industry, my marketing expertise will amplify your brand's impact. Reach out today to get started!
recent Works
Services
Strategy
Creation
Management
Awards
Awards
Master’s degree- Valedictorian
Marketing & Communication digital - Bachelor's degree
ES Baccalaureate - European distinction
Experience
History
I played a pivotal role in implementing communication strategies for a diverse client portfolio, primarily managing accounts for major clients in the food industry, including the Consortium des Salaisons d’Auvergne (CSA) and the Comité Interprofessionnel de la Pintade (CIP). Working closely with creative teams, I helped design and execute innovative, strategic campaigns. My strong organizational skills and attention to detail enabled seamless coordination across departments and vendors, ensuring that each project met budget constraints and performance objectives.
Key Responsibilities and Achievements:
- Communication Strategy and Creative Coordination: Developed comprehensive communication strategies tailored to client needs. Oversaw end-to-end campaign execution, prioritizing the optimization of key performance indicators and impactful engagement. My proactive approach and dedication consistently delivered results that exceeded client expectations.
- Performance and Budget Management: Analyzed campaign performance through Google Analytics and Meta Business Suite, making real-time adjustments as needed. Maintained rigorous budget oversight to ensure optimal resource allocation for maximum client impact. Collaborated directly with vendors to manage allocated budgets, utilizing an automated Excel file to track KPIs.
- Community Management and Client Relations: Supervised social media management across Instagram, Facebook, LinkedIn, and YouTube, ensuring a cohesive and engaging brand presence. Managed community interactions, responded to private messages, organized contests, selected influencers, and moderated content.
Outcomes and Future Goals: This experience strengthened my digital communication skills and confirmed my ambition to specialize further in this field. I learned to manage multiple projects effectively, maintaining rigorous organization and a proactive approach. My ability to build strong client relationships and promote strategic ideas was instrumental in project success, embodying all essential elements of effective project management.
Clients Managed: CIP, CSA, Bayer, Courtepaille, Poule & Toque, Everland, CHU, CHPM, Groupe Jeulin, CAP MALO, Marathon Vert, Rennes Urban Trail.
As Head of Audiovisual at Mili-Atlas, I led the production of engaging visual content, including primarily historical-themed Reels, dynamic advertising videos, and promotional materials for the MMA #AEF, a series of mixed martial arts events that bring together athletes and combat sports enthusiasts. I developed and implemented communication strategies, oversaw community management, and coordinated script development to ensure cohesive storytelling across all video platforms. Working closely with a presenter colleague and occasionally supported by a motion designer, we collaborated effectively to meet the objectives set by the marketing department. I also partnered with external organizations, such as Mutuelle Uneo and MFR Vallons de Vilaine - Métiers de la nature et du paysage, which enriched my collaborative experience. My technical expertise and strategic approach were instrumental in producing impactful videos aligned with our clients' goals.
Key Responsibilities and Achievements:
- Content Production and Script Coordination: Created historical-themed Reels, advertising videos, and dynamic content for MMA #AEF. Collaborated with the creative team to script, film, and edit content, managing each production stage to deliver compelling narratives.
- Technical Capture and Editing: Captured footage using professional tools, including an iPhone 14 Pro and Rode microphone, ensuring optimal quality. Edited with Adobe Premiere Pro, adding effects in After Effects, and utilized Envato for stock images and sound effects. Production was organized through Trello.
- Communication Strategy and Community Management: Developed and executed a targeted communication strategy to enhance Mili-Atlas’s visibility and engagement. Managed the online community, maintaining a consistent, active brand presence.
Outcomes and Future Goals: This role enhanced my expertise in audiovisual production and strategic storytelling. I gained valuable experience in each stage of video production, from concept to final edit, while also strengthening my skills in community management and strategic communication.
Tools and Skills Used: Adobe Suite (Premiere Pro, After Effects), Envato, Trello, iPhone 14 Pro, Rode microphone.
Logma Production
As the WebMarketing and Video Manager at Unitee x Liveboat Studio, a Start-Up Studio, I developed versatile skills, from community management and market analysis to client relations, content creation, and commercial outreach. My role involved producing visual and video content, writing articles, and supporting a range of team projects. During the year, Liveboat Studio partnered with Logma Production, which enabled us to further expand into the nautical sector and take on exciting new projects. Alongside managing Instagram, Facebook, and particularly TikTok accounts to boost our social presence, I worked on creating Logma Production’s first website, showcasing their achievements and ongoing projects. This experience allowed me to work with key players like the Paris Boat Show, SVB, and Platypus Ocean, an organization dedicated to ocean protection. This last project, especially meaningful to us, even took us to Saint-Tropez for filming and a unique meeting with the city’s mayor. We also supported renowned skippers such as Hugo Picard, Sophie Faguet, and Geoffrey Mataczinsky. This experience strengthened my skills in video production, communication, and organization, while allowing me to adapt to the unique requirements of the nautical industry.
Key Responsibilities and Achievements:
- Content Creation and Community Management: Produced high-quality visual and video content using a Sony ASIII, Rode microphone, and DJI stabilizer. Managed social media on Instagram, Facebook, and TikTok, showcasing cohesive and engaging campaigns. Wrote articles to enhance the company’s visibility.
- Web Development: Participated in developing Logma Production’s first website, highlighting their projects and work in the nautical industry.
- Market Analysis and Digital Monitoring: Conducted in-depth market analysis and digital trend monitoring to identify key insights and adapt strategies. This research supported the brand’s positioning in the nautical sector and enabled content adjustments aligned with audience expectations.
- Client Relations and Commercial Support: Proactively managed client relationships to ensure a seamless, satisfactory experience. Actively contributed to commercial outreach to promote the brand’s offerings and services.
Outcomes and Future Goals: This role reinforced my expertise in audiovisual production and allowed me to adapt quickly to the nautical sector. I enhanced my adaptability and organizational skills, strengthening my ability to manage diverse tasks while aligning with brand objectives.
Tools and Skills Used: Adobe Suite (Premiere Pro, After Effects), Envato, Trello, Sony ASIII, Rode microphone, DJI stabilizer.
Clients: Paris and Saint-Malo Boat Shows, Lesage, Miki, Tringaboat, Nautic Paddle, SVB, Platypus Ocean.
Lorient and Brest
In 2021, I had the opportunity to complete a three-month internship at the Porsche Centres in Lorient and Brest, an inspiring environment surrounded by iconic vehicles. I managed the creation of visual and video content for social media, including photography, retouching, and behind-the-scenes videos for the concession’s Instagram, Facebook, and LinkedIn accounts. Using Meta Business Suite for scheduling and tracking, I optimized brand engagement across these platforms. Additionally, I worked on Reels and supported product prospecting for Porsche’s new electric charging station.
Key Responsibilities and Achievements:
- Content Creation and Social Media Management: Produced high-quality photos and videos, retouched images, and created Reels. Managed Instagram, Facebook, and LinkedIn accounts through Meta Business Suite, overseeing the scheduling and tracking of posts to ensure optimized brand communication.
- Website Redesign: Held major responsibility in the complete redesign of the Ancel Group website, including site architecture development, appointment scheduling, and coordination with service providers. With meticulous organization and follow-up, I successfully brought the project to completion.
- Product Prospecting and Support: Actively contributed to commercial outreach to promote Porsche’s new services, such as the electric charging station. I also had the opportunity to assist mechanics during a race at the Val de Vienne circuit, a memorable experience that allowed me to engage with both the technical and practical aspects of the luxury automotive world.
Outcomes and Future Goals: This internship allowed me to develop expertise in digital content creation and project management while immersing myself in the world of luxury automobiles. The experience confirmed my ambition to pursue a career in the automotive sector, with a specialization in digital marketing and communication.
Tools and Skills Used: Meta Business Suite, Adobe Suite (Premiere Pro, After Effects), iPhone 11 for content capture, Excel, Calendar.
Tools & Skills
Reviews
"Committed, creative, and possessing a critical mind, Benjamin is a driving force who thrives on challenges and is eager to engage in new projects."
"Thank you for all these wonderful years spent with us. You can now share and put your valuable professional and interpersonal skills to work with top players in the market. Enjoy!"
"Demonstrates exceptional project management skills, marked by a strong dynamism and motivation, consistently exceeding expectations in challenging projects."